Types of shades

It is important to adapt his voice to different circumstances to establish a coherent relationship between what they say and how they say:
Warm tone, kindness and empathy: smile
-reflects Positive willingness to help
She used in the presentation and farewell
His goal is to convey a pleasing image both at the beginning of the conversation and end

Quiet tone: deliberate, calculated

-reflects An attitude control, control of the situation

He used primarily to deflect objections and to deal with complaints

His goal is to transmit tranquility to partners that raise his voice or make a complaint strong tone

Enthusiastic and convincing: persuasive tone
-reflects For resolute attitude, belief itself
He used to make a commitment to the correspondent. Its objective is the acceptance of this undertaking by the interlocutor

Suggestive tone and exposes characterized
-reflects A targeted approach to the suggestion the council
He used this tone when we argue based on features or advantages of our idea, service or company,
His goal is to bring our interlocutor our view avoiding the feeling of commitment

Direct, serious: confident tone.

-reflects An attitude of professionalism and seriousness

He used to probe needs or potential for data collection

His goal is to get the necessary information and then offer the solution, idea or appropriate service.


One of the first things they teach future officers is to master the voice. When a policeman tells us that we leave the car we obey, and not just because the police carry a badge or a gun, but mainly because he speaks with authority. It is the voice that makes us shudder when we remember the roar of our father or buzzer firmness of a teacher. Obviously, when we talk to our customers we can not intimidate or attempt to inspire fear. We can not order them we buy or we can force them to pay attention to us. What we can do, however, speak with the voice of an informed and competent person. We can, through education, to maintain control of the conversation and take the path that we are interested.

The operator's voice as his suit and shoes, as his watch and his car, and like all the other items that use sales agents to gain the trust of its customers, is the image of the company. If the operator has a weak, depressed, sad, hesitant or otherwise voice is not clear, resolute, clear and aggressive, it will already be disqualifying before the client has had a chance to listen. We must be positive. We must speak in a tone of authority, and feel sure of ourselves and our purposes.

Speak clearly, and slowly or quickly, causing inflection, and authority can not be such an easy task as we think, but that are sure to help lead us to success.

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